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PHARMACISTS ADDRESSING MISINFORMATION

Your trusted source for health care information

APhA is pleased to offer pharmacists, pharmacy technicians, and student pharmacists tools and resources to address the issue of health misinformation. Pharmacy professionals need to evaluate information appropriately and translate it in a way patients can understand.

Supported by Kenvue Brands LLC.
Defining misinformation

Misinformation is false information that is created or spread without false intent.

Misinformation about medications and devices spreads quickly through social networks, group chats, podcasts, and social media and can show up as a question in the pharmacy within the same week. Patients are getting health information from so many directions at once—their doctor, family member, neighbor, a YouTube video, an AI chatbot—and the sheer volume is overwhelming.
What is disinformation?

Disinformation is false information that is spread with deliberate intent to deceive.

Over time, this false information can lead to a broad erosion of trust in health care. Not just distrust in a single claim, but distrust in providers and institutions as a whole. We’ve all seen it firsthand in conversations at the pharmacy counter.

Practice tools

Pain and Fever Management: A Conversation Guide for Pharmacists

This guide supports pharmacists with patient-centered conversations about pain and fever treatment and management, with practical questions, counseling pearls, referral considerations, and treatment information to guide individualized recommendations.

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RxReport: Pharmacists Combating Misinformation

This podcast discusses the threat of misinformation on public health and how community pharmacists are uniquely positioned to tackle this threat.

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Advocacy in action

APhA Health Misinformation Satellite Media Tour

This video highlights media outreach on June 23, 2026. Over 20 interviews were conducted with TV and radio stations across the country.

20+
Interviews
National
TV & Radio Coverage
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Resources

Acknowledgments

The following individuals served as content developers and reviewers:

Kaelen Dunican, PharmD
Assistant Dean of Interprofessional Education & Professor of Pharmacy Practice, Massachusetts College of Pharmacy and Health Sciences
Theodore "Ted" Lyons II, PharmD
Clinical Director, ShotRx
Katie Meyer, PharmD, BCPS, BCGP
Vice President, Education, American Pharmacists Association