Overview
This resource contains patient-facing marketing resources for test-and-treat (TnT) services. All materials are downloadable and editable for your use. Customize these tools to fit your patients’ needs and align with your practice’s needs and align with your brand. When editing each resource, avoid overfilling text boxes, as this may affect layout and design integrity. Once you have customized the templates, incorporate them within your overall marketing strategy to promote TnT services to your patients.
For general approaches to using marketing tools and building a comprehensive strategy, visit our ‘Patient-facing Marketing Resource.’
Tips for marketing acute care services
Many patients seek acute care because they need fast, accessible solutions to common health issues. Focus on highlighting the speed and convenience of the service, which often eliminates the need for an additional physician’s visit, ultimately saving time and costs for the patient and potentially reducing health care burden. Patients want reassurance that they can receive immediate care without long wait times or the need to schedule an appointment.1 Additionally, offering these services will expand access for those who are living in rural areas, underinsured, or who lack a primary care provider will be able to utilize the services in a timely fashion.
Not sure exactly what to say? Here are some sample phrases for you to incorporate: